Sunday, 10th July at 11am, the newly-restored church will be unveiled in all its former glory, marking at the same time the inauguration of the closing exhibition of SMIR.

Developed over a two-year period, the cultural heritage project focused on both the exterior and the interior of the building, transforming the former church into an exhibition space and cultural hub—not a post-museum, but rather an anti-museum, where art is connected directly with various aspects of the constantly evolving local socio-economic fabric.

The result is a platform for creative expression that adopts an innovative, open concept of the museum, reflecting contemporary developments in the production and circulation of art. Within this framework, the work of both the curator and the artist is shaped by the vocation to which the space is dedicated, transforming them into producer and experimenter.

In this way, the former Church of Saint Evasius, a gem of Renaissance architecture, located in Borgo di Carassone, was chosen to host experimental art initiatives that make use of new technologies.

SMIR—Multimedia Spaces for Innovation and Research is a project developed under Alcotra 2007–2013—the European operational programme for cross-border co-operation, involving the Marcovaldo Cultural Association, the City of Mondovì and the City of Embrun. Works on the old church have focused, so far, on the restoration of the roof and the sacristy, and on safety works for the façade.

Open until the 24 July, the exhibition presents three multimedia productions, produced by Piemonte Share: the installation Squatting Supermarket by Salvatore Iaconesi and Oriana Persico, the performance Into the Wood by Fabio Battistetti, and the Mondovì Web Archeology platform by Antonio Rollo.

Exhibition opening hours

10th–24th July, Friday–Sunday, 2.30–7pm.

Admission is free.

www.smirproject.eu

For info: Tel/Fax +39 171-618260

Through the use of sound, Into The Wood seeks to rebuild the relationship between humans and wood. The sources of sound used for the performance consist of nature recordings taken in forests and real time microphonic renderings of firewood, a cutting board and acoustic musical instruments.

Into The Wood is a forest of sound, where the acoustic properties of wood take on a new form that lies near electronic music, while evoking at the same time ritual music.

Thanks to the creative support of the set designer Catherine Chanoux and the videomaker Silvia Poeta Paccati.

With support for SMIR this performance is an installation created in collaboration with the Carpenter Brothers Volume Mondovi.

Browsing products on shelves, choosing, paying, running up debt, being convinced and seduced, relating to places, messages and other people: shopping is an experience that fills our days, an experience constructed through images, suggestions and strategies that are all so complex that we, as final users, systematically fail to perceive them.

“Every product,” reads the artistic statement, “generates a chain reaction that propagates through the environmental, social, political, economic, technological, relational and emotional spheres. As highly complex and ramified as they are, these connections are not explicit. All too often, people are left merely with the experiential message of ‘buy this good/service, it’s designed just for you, for what you want to be.’”

The vast network of connections that form the background story of a product is made explicit and accessible, making ecosystemic, narrative and poetic use of the data tracking and manipulation techniques that corporations otherwise exploit for purely commercial and/or political ends – the cross-referencing of data from barcodes, RFID tags, credit cards and financial transactions. The stories of a product and the people who buy it erupt suddenly onto the scene, in a distributed storytelling session. The gateway to these stories lies in the logos, in shopping-based narratives.

The artists present the development of the augmented reality project that they presented in Mondovì last November, this time featuring local products from the Mondovì district.

The local businesses involved include:
- Agritruta e agrituma, San Biagio
- Cooperativa Frabosa Soprana
- Salumificio, Villanova Mondovì
- Michelis, Mondovì
- Macelleria Revelli, Monastero di Vasco
- Pasticceria Comino, Mondovì
- Salumificio Monregalese, Mondovì
- Torteria, Roburent

http://www.toshare.it/SquattingSupermaket
http://www.artisopensource.net/2009/10/27/squatting-supermarkets
http://www.fakepress.it/FP/?p=47

>>>Read the bio

These are the hands-on methods used by Antonio Rollo, together with the kids at the high school Istituto Magistrale Rosa Govone, to create a web project to promote the Lombard necropoles in the province of Cuneo.
Working with the Soprintendenza per i Beni Archeologici del Piemonte, the aim of the workshop is to create an “augmented” on-line map on which the most interesting archaeological sites in the Mondovì district are marked and linked to multimedia content created by the high school pupils. Over the four-day programme, the workshop will seek to introduce pupils to the concepts and ideas that form the backbone of the Internet, along with the techniques and methods needed for putting these ideas into practice.

http://www.smirproject.eu/webarcheology

The programme runs from March to December, and features:

6 activities

2 events

1 exhibition

1 closing event

Le città di Mondovì e di Embrun condividono la volontà di creare nuovi percorsi culturali nell’ambito dell’arte contemporanea a partire da un approccio fortemente innovativo e attento alle più recenti ricerche e sperimentazioni.

SMIR – Spazi Multimediali Innovazione e Ricerca dal 15 al 17 luglio torna a Mondovì Piazza per presentare il lavoro svolto in questa prima parte dell’anno. Smir in Piazza si svolge lungo 3 giorni, durante i quali si alternano mostre, conferenze, concerti, performance e djset. Un’insieme di differenti proposte culturali che nella loro eterogeneità presentano le diverse tonalità della creatività digitale.

Tra le diverse opere presentate ci sono 3 progetti, Squatting Supermarket, Into The wood, Mondovì Web Archeology, che sono accompagnati dal marchio *monregalese doc. Questo marchio certifica quelle opere che, grazie alla produzione di SMIR, hanno messo in contatto gli artisti digitali con studenti, patrimonio culturale e aziende del territorio monregalese.

Accanto a questo progetti ci sono performance e djset, che movimentano le serate: il 15 luglio la performance di Orchestra Meccanica Marinetti, il 16 luglio l’aperitivo musicale con Titta e il 17 luglio il workshop La scatola di Giotto di Ennio Bertrand, la perfomance musicale di Into The Wood e il live set musicale con Gameboy del gruppo Fish&Chip.

Il PROGRAMMA

Giovedì 15 luglio

ore 19.00

Inaugurazione mostra  Antico Palazzo di Città – Mondovì Piazza

ore 21.00

Concerto di Motor Orchestra Meccanica Marinetti – Mondovì Piazza

L’Orchestra è costituita da due robot percussionisti che suonano “dal vivo” su bidoni d’acciaio sotto la guida di un performer umano che dirige lo spettacolo: macchine industriali cambiano funzione e si trasformano in macchine sceniche.  Prodotta da Piemonte Share grazie al supporto della Camera di commercio di Torino.

Venerdì 16 luglio

Incontro Mondovì Web Archeology

ore 14.30 Antico Palazzo di Città, Mondovì Piazza

L’autore del progetto “Mondovì Web Archeology” Antonio Rollo, artista e web design incontra Maria Cristina Preacco, archeologo della Soprintendenza per i Beni archeologici del Piemonte e responsabile della tutela per la provincia di Cuneo, per raccontare la nascita e lo sviluppo di questa idea divenuta realtà. I professori della scuola Magistrale Rosa Govone presentano il lavoro svolto con gli studenti.

Conferenza Artwar(e)/les cycles de l’art

ore 16.00 Antico Palazzo di Città, Mondovì Piazza

L’artista francese Christophe Bruno presenta la sua collaborazione con il filosofo Samuel Tronçon sul progetto Artwar(e) in mostra a Mondovì. Introduce Caroline Engel, direttrice artistica dello spazio Les Capucins di Embrun del progetto europeo SMIR Alcotra. La conferenza sarà tradotta in italiano.

Workshop La scatola di Giotto di Ennio Bertrand

ore 16.00 – 20.00 Mondovì Piazza

Rivolto al pubblico della Piazza, è aperto a tutti, soprattutto ai bambini e alle famiglie. Il laboratorio La scatola di Giotto è un lavoro bioattivo per la produzione della luce attraverso l’impiego di liquidi estratti da pomodori, insalata, limoni e altri vegetali. Vera luce elettrica, ma senza pile o collegamenti a una presa, la cui produzione avviene grazie a una reazione elettrochimica tra fluidi naturali e metalli che generano una debolissima corrente elettrica. Insieme ai partecipanti l’artista conduce un lavoro bioattivo per la produzione della luce attraverso l’impiego di liquidi naturali estratti dai frutti. Per info e prenotazione contattare il numero verde 800-329329

Tavola rotonda Squatting Supermarket/Mondovì

ore 18.00 Antico Palazzo di Città, Mondovì Piazza

L’oggetto della tavola rotonda è una riflessione sulla sostenibilità e sulla creazione di nuovi supermercati basati sul progetto Squatting Supermarkets/Mondovì e sull’uso della Realtà Aumentata. Dialogando con il linguaggio semplice dell’arte digitale, artisti e artigiani interpretano l’innovazione e la tradizione, il locale e il globale, l’arte digitale e i mestieri antichi. Il modo di raccontare le storie d’ora in poi a Mondovì quale sarà? Modera Simona Lodi (direttore artistico SMIR/Mondovì). Partecipano: Bruno Boveri (Presidente Slow Food Piemonte) Salvatore Iaconesi e Oriana Persico (FakePress/Art is Open Source) e Tristano Iodice (ICEA). Anche i produttori locali sono invitati a partecipare al dibattito, per confrontarsi e discutere sui temi della tavola rotonda e sugli sviluppi del progetto.

Aperitivo con dj Titta

ore 20.00 Mondovì Piazza

Dj storico della scena elettronica torinese, sempre alla ricerca di  nuove sonorità con cui far ballare il pubblico, fondatore del programma radiofonico General Elektric e cuore dell’etichetta di musica elettronica Tonimusic.

Sabato 17  luglio

Concerto di Fish&Chip

ore 21.00 Mondovì Piazza

Dietro i concerti di Fish and Chip 8bit, si celano i volti di Gigi de Martino e Alessandro “FIL” Fileccia. Questi giocosi musicisti usano il Game Boy come un insolito strumento musicale per tracciare sonorità negli stili più disparati: dalla 8 bit più videogiocosa alla d’n'b, dalla elektro alla techno.

Performance Into the Wood, Eniac

ore 22.00 Mondovì Piazza

La performance, che ha trasformato il legno in una fonte sonora per la creazione di musica, ora è si è trasformata in un’installazione che è possibile suonare come uno strumento musicale.

LE MOSTRE

SQUATTING SUPERMARKET/Mondovì, Salvatore Iaconesi | Oriana Persico

Nel supermercato interattivo di Squatting Supermarket otto prodotti tipici del monregalese prendono vita per raccontare la loro storia, la sapienza, i volti, i luoghi della produzione e della tradizione. Ogni prodotto, collegato ad un’insieme di dati, immagini e video, entra in relazione con l’ecosistema globale mostrando connessioni nascoste: dall’impatto ecologico alla sostenibilità, un nuovo modo di intendere lo shopping. Per questa edizione sono state coinvolte le seguenti aziende del territorio monregalese: Michelis, Pasticceria Comino, Torteria Il Bottegone, Cooperativa Frabosa Soprana, Agritrutta, Salumificio Moregalese, Salumificio di Villanova, Macelleria Revelli.

MONDOVI’ WEB ARCHEOLOGY, Antonio Rollo

Come valorizzare il patrimonio storico delle necropoli della Granda attraverso le tecnologie digitali? Mash-up, mappe interattive, documentazione multimediale: attraverso queste metodologie produttive Antonio Rollo ha realizzato insieme ai ragazzi dell’Istituto Magistrale Rosa Govone un progetto web per la promozione delle necropoli della Granda, che verrà presentato all’interno di Palazzo Antico di Città.

Into the Wood,  Eniac

Into The Wood, in questa nuova versione realizzata per SMIR, è un’installazione che esegue una performance elettroacustica a tematica ambientale che mette in primo piano il Legno come fonte sonora per la creazione di ritmiche, textures sonore e melodie.

Into The Wood vuole recuperare attraverso il Suono, il rapporto tra l’Uomo ed il Legno. Le sorgenti sonore di questa performance derivano da registrazioni ambientali del bosco e da elaborazioni microfoniche in tempo reale di legna da ardere, di un tagliere e di strumenti acustici. Prodotta da SMIR in collaborazione con la Falegnameria F.lli Volume.

ARTWAR(E), Christophe Bruno

ARTWAR(E) è un progetto in fase sperimentale che raffronta le strategie artistiche con i processi logistici in funzione nella grande distribuzione. Queste strategie si sviluppano secondo modalità di temporalità multipla (cicli a larga scala del capitalismo, hype cycles, retroazione virale, i punti critici e catastrofici, leggi di conservazione, equilibri di Nash).

À Mondovì arrive Smir in Piazza : trois jours de conférences, expos et musique. Du 15 au 17 juillet continue le projet européen qui promeut l’art contemporain.

De jeudi 15 à samedi 17 juillet, la ville de Mondovì accueille une série d’initiatives dans le cadre du projet de coopération transfrontalière Smir (Espaces Multimédias Innovation et Recherche), organisées par l’association culturelle Marcovaldo et la Mairie pour présenter le travail réalisé au cours de la première partie de cette année en faveur des nouveaux parcours d’art contemporain. Cette trois-jours a pour titre « Smir in Piazza » et elle propose une alternance d’expos, conférences, concerts, performances et dj-set. Un ensemble de propositions culturelles différentes qui, dans leur hétérogénéité, présentent les différentes tonalités de la créativité numérique par Piemonte Share. Le projet Smir fait partie du Programme Objectif Coopération Territoriale européenne Alcotra 2007-2013. Pour plus d’informations, appeler le numéro azur de la Région Piémont 800-329329.

Parmi les nombreuses œuvres présentées il y a trois projets,  Squatting Supermarket/Mondovì de Salvatore Iaconesi et Oriana Persico, Into The wood d’Eniac et Mondovì Web Archeology d’Antonio Rollo, accompagnées du label *monregalese.doc. Inventé par Piemonte Share, ce logo certifie les œuvres qui, grâce à la production de SMIR, ont mis en contact les artistes numériques avec les étudiants, le patrimoine culturel et les entreprises de la région de Mondovì. Dans l’Ancien Palazzo di Città seront organisées justement les expos ayant donné vie à cette première phase du projet Smir : Squatting Supermarket , Into the Wood , Mondovì Web Archeology et Artwar(e) de Christophe Bruno.

À côté de ces projets il y a des performances et des dj-sets, qui mouvementent les soirées : le 15 juillet la performance de Orchestra Meccanica Marinetti, le 16 juillet l’apéritif musical avec Titta et le 17 juillet la performance musicale de Into The Wood et le live set musical avec Gameboy du groupe Fish&Chip.

La collaboration avec le centre d’art Les Capucins d’Embrun, ville française partenaire du projet, est mise en valeur par la participation de l’artiste français Christophe Bruno, déjà vainqueur de la première édition de Share Prize.

LE PROGRAMME

Jeudi 15 juillet

19h00

Inauguration exposition Antico Palazzo di Città – Mondovì Piazza

21h00

Concert de Motor Orchestra Meccanica Marinetti – Mondovì Piazza

Cet orchestre est formé de deux robots percussionnistes qui jouent « en direct » sur des bidons en acier sous la direction d’un performeur humain qui dirige le spectacle : des machines industrielles changent de fonction et se transforment en machines scéniques. Produite par Piemonte Share grâce au support de la Chambre de commerce de Turin.

Vendredi 16 juillet

Rencontre Mondovì Web Archeology

14h30 Antico Palazzo di Città, Mondovì Piazza

L’auteur du projet « Mondovì Web Archeology », Antonio Rollo, artiste et webdesigner, rencontre Maria Cristina Preacco, archéologue de la Surintendance pour les Biens archéologiques du Piémont et responsable de la sauvegarde pour la province de Cuneo, pour raconter la naissance et le développement de cette idée devenue réalité. Les professeurs de l’École Normale d’Instituteurs Rosa Govone présentent le travail réalisé avec leurs élèves.

Conférence Artwar(e)/les cycles de l’art

16h00 Antico Palazzo di Città, Mondovì Piazza

L’artiste français Christophe Bruno présente sa collaboration avec le philosophe Samuel Tronçon sur le projet Artwar(e) exposé à Mondovì. Introduit Caroline Engel, directeur artistique de l’espace Les Capucins d’Embrun du projet européen SMIR Alcotra. Cette conférence sera traduite en italien.

Workshop La scatola di Giotto d’Ennio Bertrand

16h00 – 20h00 Mondovì Piazza

Adressé au public de la Place, il est ouvert à tout le tout le monde, aux enfants et aux familles surtout. Le laboratoire La scatola di Giotto est un travail bioactif pour la production de la lumière en utilisant des liquides extraits de tomates, salade, citrons et autres végétaux. Véritable lumière électrique, mais sans piles ni branchements à une prise, dont la production se fait grâce à une réaction électrochimique entre fluides naturels et métaux, qui génèrent un courant électrique très faible. Avec les participants, cet artiste réalise un travail bioactif pour la production de la lumière par l’utilisation de liquides naturels extraits des fruits. Pour infos et réservations, contacter le numéro azur 800-329329

Table ronde Squatting Supermarket/Mondovì

18h00 Antico Palazzo di Città, Mondovì Piazza

L’objet de cette table ronde est une réflexion sur la durabilité et sur la création de nouveaux supermarchés fondés sur le projet Squatting Supermarket/Mondovì et sur l’utilisation de la Réalité Augmentée. En dialoguant avec le langage simple de l’art numérique, artistes et artisans interprètent l’innovation et la tradition, le local et le global, l’art numérique et les métiers anciens. Quelle sera, dorénavant, la manière de raconter les histoires à Mondovì ? Modère Simona Lodi (directeur artistique SMIR/Mondovì). Participent : Bruno Boveri (Président Slow Food Piémont), Salvatore Iaconesi et Oriana Persico (FakePress/Art is Open Source) et Tristano Iodice (ICEA). Les producteurs locaux aussi sont invités à participer au débat, pour se confronter et discuter les sujets de la table ronde et les développements de ce projet.

Apéritif avec dj Titta

20h00 Mondovì Piazza

Dj historique de la scène numérique turinoise, toujours à la recherche de nouvelles sonorités pour faire danser son public, fondateur de l’émission radio General Elektric et cœur de l’étiquette de musique électronique Tonimusic.

Samedi 17 juillet

Concert de Fish&Chip

21h00

Derrière les concerts de Fish and Chip 8bit se cachent les visages de Gigi de Martino et Alessandro “FIL” Fileccia. Ces joyeux musiciens utilisent le Game Boy comme un instrument musical insolite pour tracer des sonorités dans les styles les plus disparates : de la 8 bit la plus vidéojoyeuse à la d’n’b’, de l’électro à la techno.

Performance Into the Wood, Eniac

22h00

Cette performance, qui a transformé le bois en une source sonore pour la création de musique, s’est maintenant transformée en une installation qu’il est possible de jouer comme un instrument musical.

LES EXPOS

SQUATTING SUPERMARKET/Mondovì, Salvatore Iaconesi | Oriana Persico

Dans le supermarché interactif de Squatting Supermarket, huit produits typiques de la région de Mondovì prennent vie pour raconter leur histoire, la sagesse, les visages, les lieux de la production et de la tradition. Chaque produit, relié à un ensemble de données, images et vidéos, entre en rapport avec l’écosystème global, en révélant des connexions cachées : de l’impact écologique à la durabilité, une nouvelle façon de comprendre le shopping. Pour cette édition, ont été impliquées ces entreprises de la région de Mondovì : Michelis, Pâtisserie Comino, Tarterie Il Bottegone, Coopérative Frabosa Soprana, Agritrutta, Fabrique de charcuterie Monregalese, Fabrique de charcuterie de Villanova, Boucherie Revelli.

MONDOVI’ WEB ARCHEOLOGY, Antonio Rollo

Comment mettre en valeur le patrimoine historique des nécropoles de la Granda par les technologies numériques ? Mash-up, plans interactifs, documentation multimédia : par ces méthodes de production, Antonio Rollo a réalisé, avec les élèves de l’École Normale d’Instituteurs Rosa Govone, un projet web pour la promotion des nécropoles de la Granda, qui sera présenté à l’intérieur du Palazzo Antico di Città.

Into the Wood,  Eniac

Into The Wood, dans cette nouvelle version réalisée pour SMIR, est une installation qui exécute une performance électroacoustique à sujet environnemental mettant au premier plan le Bois comme source sonore pour la création de rythmiques, textures sonores et mélodies.

Into The Wood veut récupérer, par le Son, le rapport entre l’Homme et le Bois. Les sources sonores de cette performance dérivent d’enregistrements environnementaux de la forêt et d’élaborations microphoniques en temps réel de bois de chauffage, d’un hachoir et d’instruments acoustiques. Produite par SMIR en collaboration avec l’Atelier de menuiserie F.lli Volume.

ARTWAR(E), Christophe Bruno

ARTWAR(E) est un projet en phase expérimentale rapprochant les stratégies artistiques et les processus logistiques en fonction dans la grande distribution. Ces stratégies se développent selon des modalités de temporalité multiple (des cycles sur grande échelle du capitalisme, les hype cycles, la rétroaction virale, les points critiques et catastrophiques, les lois de conservation, les équilibres de Nash).

9.00 pm
Performance by Motor Orchestra Meccanica Marinetti – Mondovì Piazza
The orchestra consists of two robot drummers that play steel drums “live”, under the direction of a performer.

Conference Artwar(e)/les cycles de l’art

4.00 pm Antico Palazzo di Città, Mondovì Piazza
the french artist Christophe Bruno presents his collaborationwith the philosopher  Samuel Tronçon on the project Artwar(e) exhibited in Mondovì.

Workshop La scatole di Giotto
4.00 pm Antico Palazzo di Città, Mondovì Piazza

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The workshop Giotto’s Box, by Ennio Bertrand, is open to the general public out on the street, in particular to children, who under the guidance of the artist will explore a series of basic chemical processes. The workshop is organised in partnership with the Park of Living Art, Turin.

Ennio Bertrand guides kids through the bioactive process for producing light from natural fruit extracts. Real electric light can be produced, without batteries or electrical cables, thanks to the electrochemical reaction between natural liquids and metals that generate weak electrical current. The current is stored in a special electronic circuit until it reaches saturation point, when it produces a flash of light in a LED.

Once started up, the process continues from flash to flash, powering an incubator in which blossoms of electrical energy bloom. The digital blossoms transform the solar energy stored in fruit as it ripens into new light. Materials used in the workshop include tomatoes, lettuce, lemons and other fruit and vegetables, a centrifuge, LEDs and circuits, copper and zinc.

Conference Squatting Supermarket/Mondovì
6.00 pm Antico Palazzo di Città, Mondovì Piazza
Through Squatting Supermarket , artist Salvatore Iaconesi aka xDxD.vs.xDxD and Oriana Persico look at how our everyday lives have evolved through shopping, piercing into the pulsating heart of Market Forces. Browsing products on shelves, choosing, paying, running up debt, being convinced and seduced, relating to places, messages and other people: shopping is an experience that fills our days, an experience constructed through images, suggestions and strategies that are all so complex that we, as final users, systematically fail to perceive them. “Every product,” reads the artistic statement, “generates a chain reaction that propagates through the environmental, social, political, economic, technological, relational and emotional spheres. As highly complex and ramified as they are, these connections are not explicit. All too often, people are left merely with the experiential message of ‘buy this good/service, it’s designed just for you, for what you want to be.’”

Aperitife with dj Titta
8.00 pm Mondovì Piazza

Performance Into the Wood, Eniac
10 p.m
Into The Wood is an electroacoustic performance with an environmental theme that uses wood as it main source of sound for the creation of sound textures, rhythms and melodies.
Through the use of sound, Into The Wood seeks to rebuild the relationship between humans and wood. The sources of sound used for the performance consist of nature recordings taken in forests and real time microphonic renderings of firewood, a cutting board and acoustic musical instruments.

Into The Wood is an electroacoustic performance with an environmental theme that uses wood as it main source of sound for the creation of sound textures, rhythms and melodies.
Originally conceived as a performance, the work is now also an installation thanks to the support of SMIR, in partnership with the cabinet-maker Falegnameria F.lli Volume of Mondovì.
Through the use of sound, Into The Wood seeks to rebuild the relationship between humans and wood. The sources of sound used for the performance consist of nature recordings taken in forests and real time microphonic renderings of firewood, a cutting board and acoustic musical instruments.
Into The Wood is a forest of sound, where the acoustic properties of wood take on a new form that lies near electronic music, while evoking at the same time ritual music.
The sound sources are taken from the sounds of wooden objects and instruments, reworked in real time by computers, midi controllers and microphones, as well as from specific nature recordings taken in forests.
The work showcased in the two performances held in autumn 2009, together with the interests explored by the artist in recent years, has been developed further in the installation, bringing it one step closer to perfect completion, thanks to the creative support of the set designer Catherine Chanoux and the videomaker Silvia Poeta Paccati.
The project involves the staging of a “forest”, where the artist stands at the heart of a natural microcosm, which his actions physically interact with to create sound.
Fabio Battistetti is the musician and sound designer behind Eniac. Since the 1990s, he has been working on musical productions that revolve around electronic sound. He has taken part in and conducted various different projects as a producer, live performer and component of multidisciplinary performances.
In November 2006, together with Daniele Pagliero, he founded the on-line music label Chew-Z . The aim of the project is to promote an alternative channel to distribute music free of charge, and link up similar initiatives at the both the national and international level so as t promote the growth and consolidation of a new cultural movement focused on open knowledge, available in the public domain.

Through Squatting Supermarket , artist Salvatore Iaconesi aka xDxD.vs.xDxD and Oriana Persico look at how our everyday lives have evolved through shopping, piercing into the pulsating heart of Market Forces. Browsing products on shelves, choosing, paying, running up debt, being convinced and seduced, relating to places, messages and other people: shopping is an experience that fills our days, an experience constructed through images, suggestions and strategies that are all so complex that we, as final users, systematically fail to perceive them. “Every product,” reads the artistic statement, “generates a chain reaction that propagates through the environmental, social, political, economic, technological, relational and emotional spheres. As highly complex and ramified as they are, these connections are not explicit. All too often, people are left merely with the experiential message of ‘buy this good/service, it’s designed just for you, for what you want to be.’”
The installation is a minimalist supermarket, emphasising its structure and products and the messages that describe them. The vast network of connections that form the background story of a product is made explicit and accessible, making ecosystemic, narrative and poetic use of the data tracking and manipulation techniques that corporations otherwise exploit for purely commercial and/or political ends – the cross-referencing of data from barcodes, RFID tags, credit cards and financial transactions. The stories of a product and the people who buy it erupt suddenly onto the scene, in a distributed storytelling session. The gateway to these stories lies in the logos, in shopping-based narratives.